The Evolution Of The Watch Concept

As has often been mentioned on our site in various articles, automatic watches were at one time considered to be working tools in their own right. Brands like Rolex, Omega, and many others produced, among other things, high-performance watches intended for specific professionals. This was the case, for example, with the Omega Speed master. His communication was aimed at professionals from different sectors and was widely used by engineers and astronauts worldwide.

We can also mention the Rolex Sea-Dweller, designed especially for deep-sea divers, or the Milgauss, which was intended for engineers and scientists who needed resistant watches to magnetic fields, that is to say mainly doctors, employees in power plants electric, and other researchers using specific machines.

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Omega Work Tool

Today, things have changed. Those who use luxury watches for their unique features and performance are only a handful of buyers. An automatic watch today has a function of style but also of affirmation of privileged social status. A luxury watch does not have to be a brand of good taste, but it is considered proof of success, especially at the professional level. A watch is something personal, and studies on the subject prove that a large proportion of owners of luxury watches buy them for themselves.

Because one of these watches from famous brands is perceived as a message to the world from the wearer, indicating that he is one of the elites and the privileged, it is pretty easy to understand that the Swiss manufacturers and others allow themselves to raise the prices of their products to new heights. This need for recognition and belonging to specific peer groups is unique to human beings, and many researchers speak of it in their writings.

The Swiss watch manufacturers have understood this very well and have beaten their empire on this need those humans have to prove to the world that they are part of the upper echelons. This can be seen as one of the reasons for the sometimes-exorbitant prices of luxury brand timepieces, but it is not the only one.